Mango
Global language learning.
Mango Languages helps people of all ages learn a new language through Intuitive Language Construction™. The unique methodology sets Mango Langauges apart from other products and services.
The Challenge
How do you attract a new audience to language learning in a crowded market?
While many language learning applications exist, only one focuses on teaching speaking fluently with the power of proven linguistic methodologies.
Mango Languages was in need of a brand transformation that positioned the brand as more than an application. The goal, to convey the vibrancy of global languages and how learning a new language unlocks a rich tapestry of cultural experiences.
As Creative Director, I lead a brand redesign effort from insights to execution across brand identity explorations and brand expression.
My Role
I lead the creative direction and execution of the rebrand while reporting to an Executive Director.
Creative Director
The Office of Experience
8 months
Brand
