Mango

Global language learning.

Mango Languages helps people of all ages learn a new language through Intuitive Language Construction™. The unique methodology sets Mango Langauges apart from other products and services.

Mango

The Challenge

How do you attract a new audience to language learning in a crowded market?

While many language learning applications exist, only one focuses on teaching speaking fluently with the power of proven linguistic methodologies.

Mango Languages was in need of a brand transformation that positioned the brand as more than an application. The goal, to convey the vibrancy of global languages and how learning a new language unlocks a rich tapestry of cultural experiences.

As Creative Director, I lead a brand redesign effort from insights to execution across brand identity explorations and brand expression.

My Role

I lead the creative direction and execution of the rebrand while reporting to an Executive Director.

Role

Creative Director

Agency

The Office of Experience

Duration

8 months

Platform

Brand

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Cooler Screens

Transforming the cooler aisle.